Squaw Valley Ski Museum Foundation strives to establish and build a cultural and historical attraction of regional, national and international significance. The proposed Olympic Ski Museum will capture and preserve the story and artifacts of the 1960 Olympic Winter Games for visitors and residents alike. Our vision is to create a fully accredited large scale, year-round attraction with extensive history exhibits, interactive interpretative media, archives, and research collections for visitors and the community to celebrate the region’s winter sports’ history.
The Museum will exhibit the over 150 years of winter sport history in the Western United States dating from the California Gold Rush era to the establishment of the first ski areas—from Yosemite to Mount Rose to Sugar Bowl to Squaw Valley, with others in between and since. The Museum will be comprised of collections from the Auburn Ski Club's Western SkiSport Museum (founded in 1965) and the collection from the Museum of Sierra Ski History & 1960 Winter Olympics located in Tahoe City. Artifacts from the public relating to the 1960 Olympic Winter Games will be much appreciated. In a larger role the Museum will illustrate the common thread that skiing and winter sports have played in the development of the American west and mountain communities stretching from Southern California and Western Nevada to the Southern Cascade mountains.
With the support and funding from North Lake Tahoe Resort Association and Placer County two independent studies have been completed. The first is, “Investing in Heritage Tourism: Ensuring Placer County’s Place in Olympic History” which examined the economic opportunities of heritage tourism based on the Lake Placid example. The second report, “Squaw Valley Ski Museum, Preliminary Master Plan Report, July 2009” has provided us a professional opinion that confirms the worthiness of our vision for a large scale Museum telling the story of the 1960 Squaw Valley Olympics and the history of western skiing.
The new museum will be more than a collection of artifacts and stories; it will represent a cultural way of life centered around winter sports, and become a major asset to the community centered in North Lake Tahoe. The history of our Sierra ski resorts and the individuals who contributed to their development are all part of a heritage that is unique to our region and should be an attraction of local pride, state wide prominence and international significance. We strongly believe that the Museum must be self-sustaining as well as a source of community pride. As we move forward, the SVSMF board welcomes input from the North Lake Tahoe community as we evaluate the master plan.
museum planning reports are available upon request